6 Content Strategies to Boost Your Website Ranking

Joan Alavedra - September 13th, 2021
 6 Content Strategies to Boost Your Website Ranking

Based on a July 2020 commerce activity report, 81% of people go online before purchasing a product or a service, with Google still standing as the dominant search engine of use. These numbers tell you one thing: your website ranking matters.

However, turning up on the first page of the search engine’s results page is not a walk in the park. The competition is fierce. With the large quantity of online presence around, employing SEO content strategies and a practical content strategy framework can take you to the next level.

Here are some examples of content strategies that you can try as you start.

Content Strategies to Boost Your Website Ranking

1. Make high-quality and link-worthy content.

You can’t run a successful content strategy without having great content to start with first. Content is the meat of everything. What you make and the quality of your output matter. Ultimately, it helps you communicate to your readers, educate and entertain them. To put it simply, content enables you to attract new customers and engage your current clients. And with the thousands of content being put out there daily, you need something to grab and hook your customers’ attention before they scour to look for the next big thing after you.

Be Relevant

Great content is acceptable but if it doesn’t have anything to do with your customer base, it’s not working to its purpose and soon will be buried among your other irrelevant past output. So, before anything gets created, use customer insight and plan what you want to make based on that. A carefully thought of content plan goes a long way in keeping your customers engaged, whether that purpose is to entertain, to inform, or to answer commonly asked inquiries. Being relevant means that you need to see what information benefits your readers, not the other way around.

Make New Content Regularly

Producing new content adds movement to your page and keeps it fresh. It also lets you keep up with your clients and feeds them with further information. However, there is danger in just mindlessly making new content every time because it can lead to too much focus on quantity. Make sure to create new content regularly without sacrificing quality.

Try Different Creating Different Types of Content

When we speak of content, we instantly think of articles, blogs, or most of a written form output. But content says of a variety of types ranging from your usual blogs, images, infographics, or videos, and experimenting around it can be some of the best things that you can do. Some even start with a highly relevant article that gets repurposed into a photo series or stretched into a vlog. Sometimes it can start from a full-length video and be compacted into one visually rich infographic.

2. Optimize Your Content

Making great content is fine, but if you publish it and leave it out in the dark on its own, chances of it flying through are low to none. High-quality content should be followed by optimization efforts to ensure that it reaches your intended audience and serves its purpose of engaging your new and current customers. Remember that once you put out your content, it’s competing with thousands others almost similar or even better than yours. Optimization is there to make sure that your content gets to be found by an audience, and the largest possible one at that. Here are ways on how you can do that:

Use relevant keywords

Google’s algorithm has a single purpose: to look for the highest quality output based on relevant terms used by searchers. This is where your keywords come in and play a considerable part in boosting your website ranking as it tells search engines what your website’s page is all about. If your keywords match the search term used by a user, your website will appear in the search result. Using long-tail keywords and targeting to put them in your first paragraph is one way you can effectively use this strategy.

Optimize Title Tag

A title is the first thing that a user sees once the search results come up, so it tells someone what your content is all about. It’s a make or break for your content if you put it that way. Your title should contain relevant keywords and should capture the attention of a searcher. If someone is looking for a “coffee shop in [city] for work,” a title like “5 Best Coffee Shops in [City] for Work” may tick a lot of boxes.

Break down sections and use headers

Headers act as markers for readers to focus on the important parts of your content. Especially on lengthy articles or blogs, headers help writers structure their pieces and make it easier to write. Likewise, it acts as a helpful navigator for your readers to easily go through and read your piece.

Search engine-friendly URL

Another part of your content that helps search engines know what your content is all about is your URL. Search engine-friendly URLs do not to be precisely similar to your title but should contain your relevant keywords.

3. Optimize Images and Videos

Whether you’re running an e-commerce store or your content is heavy on images, optimizing them is your next best move. Making it search engine-friendly can increase site traffic and reduce site load time. Here are ways on how you can optimize your images:

Reduce file size

The heavier your image file is, the more it affects your page’s load time. Long load time is a deal-breaker as most customers won’t even tolerate a few seconds of drooling and waiting for your page to load up. So, reducing the size of your image but not sacrificing its resolution is one of the best things you can do.

Rename your images and Use Alt tags

The visual appeal of your images may not directly speak to search engines, but your alt attributes do. These are the text alternatives of your pictures and basically adds SEO value to your website as it contains your relevant keywords. Consequently, another best practice is to rename your photos using the exact keywords.

For example, if you upload an image of a coffee shop to your article about the “5 Best Coffee Shops in [City] for work, your image optimization might go like this:

<img src=”coffeeshop.png” alt=”best coffee shop in [city] for work”>

4. Use Social Media to Promote Content

Considering that almost everyone logs in on their social media handles regularly and on multiple times in a given day, there’s just unlimited traffic that you turn into a massive potential for your content. While it doesn’t directly affect your SEO rankings, your content gets amplified when you share content on social media and your audience shares it.

You get more visibility, improved traffic, and, more importantly, generate backlinks. This signals search engines that your content is credible and authoritative, thereby indirectly affecting your search rankings.

Your social media campaigns may vary, and a group of social media management experts may provide a big help in going through it. No matter what your campaign is, though, the following tips may be helpful:

Use various content formats on different social media platforms.

What may work in Facebook may not generate the same response in Instagram where photo sharing is heavy or Twitter where there’s a word count limit. Choosing the best form for every channel is essential for you to get messages across your intended niche.

Know how to use hashtags

Hashtags create engagement and help users find posts that are related to a specific or following. You can join in an already established hashtag or make a new one for your brand to start a new engagement and following.

Make a good content

As previously mentioned, everything starts with great and interesting content that people will want to visit, read, take more notice of, and eventually share with their circle. So, investing time and effort in creating informative, eye-catching, and visually appealing posts is a step you don’t want to skip.

5. Make your site more mobile-friendly

According to a report on mobile internet usage, 90% of the global population in 2020 used a mobile device to go online, and mobile internet traffic accounts for 55% of the total web traffic. For most of us, mobile devices such as our phones have become extensions of our day-to-day lives. Nowadays, its uses are limited to calling and texting and listening to music, watching movies, staying fit, setting alarms, and navigating the net. It’s our primary tool in connecting and sustaining our online presence. So it’s not a surprise to say that making your site more mobile-friendly is a must.

6. Define a Content Outreach Strategy

People won’t knock on your door once your website is live. Is your obligation to reach people that might benefit from your product and let them know about it. Learn about Outreach Marketing and how you can take advantage of different ways to get your content and product in front of your audiences. Alternatively, don’t underestimate the power of PR, media outlets and blogs have already created a magnificent network of readers that you can leverage by using products like headcomAI.

In Summary

Developing an effective content strategy takes time and effort. As with anything worth the try, it’s not going to be an overnight success. If you haven’t found out the best strategy for your business site, you can use these different examples we’ve laid down for you. At times, there may be a series of trials and errors. But it will be fruitful when you find the best content strategy that will work for you.

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Joan Alavedra

Joan Alavedra is a writer on HeadcomAI's content marketing team, based in Paris, France.

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